THE RISE OF E-SELFISHNESS

The Japanese symbol for respectOnce upon a time (and not so very long ago either), the “reply to all” button in email was rarely if ever used.

A year or so ago, The Wall Street Journal chronicled the public humiliation of an agency copywriter who did just that – in a fit of pique and critique.  [No, that individual wasn’t relieved of his position but he did embark on a face-to-face apology tour ‘round the office.]

Perhaps that’s why well-crafted emails – in fact, any missive requiring a reply - no longer evoke a considered response from the receiver, within, say, a day or so.

If you the sender are (pick one or several):  1) unknown, 2) separated  from the receiver by more than six degrees, 3) asking for a favor,  and/or 4) simply keeping in touch, chances are greater than 50 percent that your correspondence will fall into a dead email office – or better  yet, be classified as spam.

We know all the standard answers: 

“I’m overloaded with email.” 

“There aren’t enough hours in every day.” 

“I only watch for specific names/addresses because I’m on deadline.”  [Please feel free to add your own.]

Those same e-laggards holler when their messages aren’t returned.  Grumbling and crankiness ensue; after all, how can they get their work done without the critical information?  There’s much fingerpointing and quoting of numbers like “83 percent of knowledge workers say that email’s critical to their success and productivity at work.”

Regardless of the reason for non-response, from email fatigue to a truly packed calendar, ways do exist to let people know what’s going on.  One’s called the automatic out-of office reply:  “Hey, I’ll get back to you as soon as I can; my monthly report was due a month ago.”  Or:  “If I don’t queue up my credit card charges in my expense report, I won’t be going anywhere.  Ever.  I’ll get back to you in two days.” 

[A more brilliant individual than ourselves declared e-bankruptcy, wiping himself out of the Web-verse in one act.]

Another is called the telephone.  You might be avoiding the world, but it just makes a whole lot of sense to change your voicemail indicating Xtreme busyness or to sneak in an apologetic response in the earliest of a.m.s.    Even other options, texting or Twittering, are far preferable to silence.  Dead.  Silence.

It’s all about communications, ensuring that your personal and professional brand transcends the pettiness of deadlines and annoyances and overload. That you use the right communications with the right speed at work and at play. 

And it’s all about courtesy, the cyber-decency to rsvp to no matter whom, no matter where.  Wonder how NASA’s Space Shuttle and Space Station astronauts handled their e-replies?

 

 

 

 

 

POPULAR PHASES WE'D LIKE TO CHANGE #2

Technology is our life.

It invades – er, pervades – so much of our selves that being stranded on the proverbial desert isle sans our Blackberries and iPhones would force us to rethink who we are.  IT allows us to check trends, respond instantly via texting or IM’ing, rsvp to clients and customers, strategize through communities of interest, and just plain do our work.

Yet when we hear or read news about the next “killer app,” we cringe. 

Originally, the phrase referred to any computer program that instantly proved its value (in terms of sales, usually).  PageMaker and Adobe, for two, earned that moniker.  So did Pokemon and the Halo video game franchise.

Other personal “apps” emerge.  In many colleagues’ lives, the iPhone’s touch screen rules.  For me?  thesaurus.com and AdAge’s online edition.

When we really think about it, all these examples are, pure and simple, tools that help us succeed.  Maybe at one time, before copycat-ism shortened the life of innovations to one nano-second, killer apps existed.  Now, Groupon has been circumvented by LivingSocial, opentable.com, and any number of local e-businesses.  The iPad is spawning imitators (and good ones, at that) by the day. One site, one product, one service might have served us well in the past.  No way today.

We’re also objecting to the phrase for deeper reasons. 

One, killer apps over-emphasize the influence of technology.  After all, we find killer apps in other industries, like pop-up shops for retailers.  Or the growing call for good greens, from farmers’ markets to companies’ products. 

Two, the use of killer apps obscures the cry for just plain communications.   Too much attention is being paid to screens and animation.  Too little, to the needs of the folks around us.  When a face-to-face request is usurped in favor of email exchanges and PowerPoints, when we “3-3-7” an important voicemail because there’s another urgent priority, when our eyes peek at business smartphones during a video/audio team meeting, it’s time to give killer apps a rest for a while.

Hmmm.  How about talk-wares?