ALL THE HUES THAT'R FIT TO PRINT

Our penchant for Variety-like headlines got inspired by the latest publishing news.

Which is that coloring books for adults have reached the 15 million mark in sales last year (from one million 12 months earlier).

Why the rebirth?  Psychologists position it as a form of mindfulness, even a block to distraction.  [Coloring inside the lines does, after all, take a lot of concentration.]

Others talk about its inherent creativity, pointing to completed pages posted on Facebook and Pinterest.

And a third group cites all things nostalgic, satisfying a yen for childhood stuff.

[Of course, there are detractors.  One calls it the sign of an infantilized culture.]

Regardless, this not-so-new trend has many pluses for us communicators and marketers, especially its work application.   It’s clear that our world today lives in the eye (and, yes, the “I”).  After all, most audiences prefer to receive visual communications, whether an infographic, a video, or a great series of photographs.  So adopting the ready-to-color book seems to be the next best thing to a business-focused graphic novel.

Some top-of-mind ideas:

• Why not, for instance, promote family-friendly products/services through a generation-spanning coloring book? 
• Or hold an internal contest (with a company-sponsored book) awarding prizes for children of employees?  
• Even educate new hires about the business using a series of illustrated, black- and-white outlined pages? 

It’s what we call down-to-earth doodling, for profit.

THE PROBLEM WITH SMILEY FACES

Fun.  Creativity.  Laughter.  Engagement.

Bah, humbug.  We’re tired of the happiness@work drumbeat.

And we ignore the overwhelming amount of articles and treatises and tomes that explain, in five, eight, ten or 12 steps, how to encourage those smiley faces in the office.

Why? 

Is it, as author William Davies insists, because corporate and government interests fix on the happiness quotient, without drilling into the context that started the not-so-content quotient?

Could our sadnesses be attributed to bosses who are negative or simply not great people managers?

Perhaps it’s due to the belief that happiness is 1) up to the individual and 2) somewhat fleeting in its appearances?

We vote for the last.  [Even though umpteen studies say that happiness is the ultimate productivity booster.]

Instead, from our forays into Fortune 500s and private firms alike, we find that the real test of engagement at work is the person who’s found a calling, who’s content in what s/he does, and who feels that s/he makes a contribution to the company.  Not happiness.  It’s all about the nature of the work (thank you, Dan Pink) and the deep-down belief that we make things happen – and that things don’t happen to us. 

Others might call it open awareness, the ability to see the big picture and not be held back by self-imposed limits.  Or simply another way of defining the ultimate selfie.

I'M BORED ...

It’s rare to hear this childhood plaint these days.*

Or is it?

What percentage of adult work these days is spent doing mindless stuff like expense accounts, surfing the Internet, or zoning out?

Simply put, those activities are our way of expressing boredom.

Or are they?

Today, more and more psychologists are advocating that we give our brains some downtime to improve mental health and allow ideas to incubate.  After all, they point out, Archimedes discovered the ‘volume parity’ principle while bathing.  Sir Paul McCartney composed the “Yesterday” tune in his sleep.  Of late, the media is zeroing in on Americans’ propensity to not take vacations, noting that 61 percent of us work during our time off and, in 2013, each of us banked five unused vacation days.

Do those facts and figures point to our compulsive busynesses, powered by technology?  Our guilt if there’s nothing to do?  Or to behaviors that the workplace and, often, state of the economy seem to mandate?

We’d say ‘all of the above.’  The idea of doing nothing might be anathema.  On the other hand, what better place to start unthinking than at work?  See it now:  Five-minute think breaks every so many hours.  Coffee (and tea) interludes without staring at anything.  Electronics unplugging once a day for x number of minutes.

Stop.  Pause.  Breathe.  Create.

*We’ll guarantee you’ll never have to hear Mom’s rejoinder:  “Go hit your head against a wall, then.”

READY, SET ... DRAW!

There’s something to be said for doodling during meetings.

According to Presidential biographers, our nation’s leaders indulged – a lot.  JFK drew sailboats; Reagan, cowboys and hats.  And Eisenhower, pictures of himself as a younger, stronger citizen.

The growing presence of whiteboards in the office, not to mention the increased number of virtual meetings, begs for white paper and pen (or pencil) to illustrate.   Drawing while otherwise occupied might, for sure, be a symptom of boredom; at the same time, it allows us to focus on what’s being said.

That kind of child’s play appears in other parts of work life:  mainly, in those corporations where imagination and innovation seem to be treasured.  HP devoted Friday post-lunch afternoons to thinking and tinkering, while 3M’s famous 15 percent “to do your own thing” came up with such hits as Post-it notes.  Today, Apple, LinkedIn, and Fusenet, among others, allow techies specific amounts of time to dream, develop, and create products or initiatives that will further the business’ goals.

Wait, though:  True experimentation, very often, results in failure after failure after failure … before netting any type of success.  How lenient are companies in allowing their best and brightest to continue to think after a series of no-gos?  Will goals and structured space generate great ideas that turn into worthwhile and revenue-producing products?   Are the innovators among us seduced by the 9-to-5 and accompanying benefits?

Or what we’d suggest:  Let’s decamp to a nursery school or kindergarten and watch, for a few hours, how children play.  What they do in terms of toys, space, and each other to create an environment in which they are genuinely happy, expressive, and, yes, inventive.  

It’s something we’ve lost.  But we – and our employers - can regain it. 

How?  Your answers more than welcome at cbyd.co.